The British Association for Dermatologists has issued a warning about the increasing trend of children as young as eight using skincare products, cautioning that this could lead to irreversible skin problems. The influence of social media, particularly platforms like YouTube and TikTok, has led some children to seek out luxury skincare items promoted by their favorite influencers. However, many of these products contain active ingredients intended for adults, such as exfoliating acids, which can trigger allergies or eczema in children.
The concern arises as children, like eight-year-old Sadie, are drawn to skincare videos on platforms such as TikTok, where influencers discuss the apparent benefits of various products. Brands like Bubble and Drunk Elephant, often featured in online content, are popular among both adult and child influencers. However, some of these brands' bestsellers contain potentially harmful ingredients like alpha and beta hydroxy acids and retinol.
Skincare content on social media is currently unrestricted, and routine and "get-ready-with-me" videos attract millions of views. Concerns have been raised as some content creators showcase children using harmful skincare products, while others report instances of children abusing in-store testers and clearing shelves of products.
Drunk Elephant, in particular, has become so popular that its founder, Tiffany Masterson, had to explicitly warn children and tweens to stay away from potent products with acids and retinols, stating that their young skin does not need these ingredients yet.
Parents have expressed worry about their children's interest in skincare influenced by social media and friends. Some have reported that their children experienced skin reactions, including redness and itching, after using these products. Pediatric dermatologist Dr. Tess McPherson emphasizes the importance of providing children with accurate information about skincare, noting that many of these products are anti-aging and not suitable for younger skin. She also raises concerns about the suggestive packaging, which can be attractive to children.
Dr. McPherson recommends that parents consult with doctors or dermatologists to address their children's skin concerns instead of relying on potentially harmful products. Despite the risks, there are currently no age restrictions on purchasing these skincare items in shops or online. In response to these concerns, Boots, a major retailer in the UK, stated that it is implementing additional training for its beauty specialists to include specific information for younger customers and their parents.