During India's lengthy general election, Narendra Modi's image is omnipresent, adorning everything from aid packages to urban billboards. His Bharatiya Janata Party (BJP) aims to secure a super-majority, relying heavily on Modi's popularity and his administration's achievements in economic growth and global diplomacy.

The BJP's election strategy encompasses various approaches, including recruiting celebrity candidates, targeting opposition strongholds in the south by appealing to minority communities, and capitalizing on redrawn electoral boundaries to bolster support among Hindu voters in the north.

In Kerala's Pathanamthitta, for instance, the BJP fields Anil Antony, the son of a prominent Congress leader, hoping to appeal to a constituency with a significant Christian population. Despite opposition from his father, Antony receives endorsement from Modi, highlighting the BJP's efforts to make inroads in traditionally non-BJP southern states.

Similarly, in Himachal Pradesh's Mandi constituency, the BJP nominates Bollywood actress Kangana Ranaut to challenge the long-standing influence of the Congress party.

Additionally, the BJP eyes gains in northeastern Assam, benefiting from recent redistricting that allegedly alters demographics in targeted areas.

Modi's campaign initially emphasizes economic achievements and welfare measures but shifts towards energizing the BJP's Hindu base as the election progresses.

As voting continues, efforts to boost voter turnout intensify, given concerns about the summer heat and the absence of a dominant electoral issue. Through various channels, including social media and celebrity endorsements, attempts are made to encourage participation in the democratic process.