On March 22, 2025, approximately 100 demonstrators assembled outside a Tesla dealership in Washington, D.C.'s Georgetown neighborhood, voicing their opposition to CEO Elon Musk's leadership in reducing the federal workforce. Appointed by President Donald Trump to head the Department of Government Efficiency (DOGE), Musk has overseen the elimination of over 100,000 federal jobs, sparking widespread discontent among affected workers and their supporters.
The protesters, equipped with signs bearing Musk's image, received supportive honks from passing vehicles. Melissa Knutson, a participant, expressed that the gathering aimed to show solidarity and assure others facing similar challenges that they are not alone.
This demonstration is part of the broader "Tesla Takedown" movement, which has seen protests at Tesla showrooms across the United States and internationally. In Toronto, for instance, Canadians protested not only against Musk's actions but also in response to increased U.S. tariffs on Canadian goods.
The backlash has had tangible effects on Tesla's market performance. A record number of Tesla vehicles were traded in this month, and the company's stock has nearly halved from its January peak.
While the Washington protest remained peaceful, other demonstrations have escalated into violence. The FBI is currently investigating attacks on Tesla properties, including incidents involving Molotov cocktails, labeling them as acts of domestic terrorism. Attorney General Pam Bondi emphasized the severity of these attacks, warning of significant legal repercussions for those involved.
The convergence of Musk's political involvement and Tesla's business interests continues to fuel debates and protests, reflecting deepening societal divisions over government efficiency measures and corporate influence in politics.