Apple has launched a series of refreshed devices, including the 14-inch MacBook Pro, iPad Pro, and the second-generation Vision Pro headset, all powered by its latest M5 chip. The new lineup underscores Apple’s commitment to high-performance computing, particularly for creative professionals and users requiring advanced AI capabilities.
The M5 chip, built on a cutting-edge 3-nanometer process, delivers improved performance and energy efficiency, allowing devices to handle sophisticated applications, including running large language models directly on the MacBook Pro. This strategic move positions Apple to compete more effectively with rivals such as Qualcomm and Intel, which have introduced AI-focused chips in recent months.
Despite the technological upgrade, Apple has maintained pricing consistent with previous M4-powered versions: the MacBook Pro starts at $1,599, the iPad Pro at $999, and the Vision Pro headset at $3,499. The pricing strategy is seen as an effort to balance accessibility with high-end performance.
The Vision Pro headset, initially launched in 2023, receives this update to broaden its appeal beyond niche users. While the device was praised for its display quality, adoption remained limited, prompting Apple to enhance its capabilities with the M5 chip. Meanwhile, iPad sales are expected to rise by around 6% in the fiscal year ending September 2025, following a three-year slump, driven by the introduction of a smaller, more affordable version and a global rebound in electronics demand.
Apple’s refreshed MacBook Pro and Mac Mini offerings reflect a similar focus on performance and value. The Mac Mini, equipped with the M4 chip, continues to attract budget-conscious consumers, contributing to anticipated growth in Mac sales. Overall, the M5-powered lineup reinforces Apple’s strategy of embedding its most advanced processors in flagship devices first, solidifying its position in the competitive AI and computing landscape.