Beijing: Many Chinese companies are looking for new markets as selling to the U.S. becomes too unpredictable. The so-called tariff rollercoaster with sudden tariff hikes and trade tensions has made it hard for businesses to plan.

Companies like Gstar Electronics, which once made most of their money from the U.S., are now trying to sell more to Europe, Latin America, and Southeast Asia. Even though China’s overall exports grew this year, individual companies say their sales to the U.S. have dropped sharply.

At the recent Canton Fair in Guangzhou, Chinese exporters noticed very few U.S. buyers. Instead, they saw more interest from countries like Brazil, Germany, and other Asian nations. But competition is tough, and some companies are even selling at a loss just to stay in business.

Exporters say they have not given up on the U.S., but American buyers are stepping back because of the uncertainty. Many manufacturers are frustrated and exhausted, trying to find new ways to survive in a changing world.

 The tension between the U.S. and China began with a series of tariffs and trade restrictions in recent years. Both countries imposed taxes on each other’s goods, aiming to protect domestic industries and reduce trade deficits. While some agreements have eased the conflict, unpredictable tariff changes continue to make trading between the two countries difficult for exporters.

As global trade continues to shift, Chinese companies are exploring new markets and adapting their strategies to keep going despite the challenges.