Brussels: Google has offered to make changes to its advertising technology operations in Europe as it tries to resolve a major antitrust case without being forced to sell part of its business. The proposal comes after the European Commission fined the company almost three billion euros earlier this year for abusing its dominant position in the online advertising market.

According to the proposal, Google is willing to adjust how its ad tools work so that publishers and advertisers get more flexibility and greater control. This includes allowing publishers to set different minimum prices for various ad buyers and improving the ability of third party advertising systems to work with Google’s tools. The offer shows that Google prefers operational changes instead of any break up of its core ad exchange service.

The European Commission is still reviewing the proposal and has not ruled out tougher action if it finds the changes insufficient. Regulators have repeatedly warned that structural remedies such as divestment remain an option if Google continues to hold an unfair advantage in the digital advertising market.

The adtech investigation is part of the EU’s wider push to regulate large technology platforms under the Digital Markets Act. The Commission has also opened separate probes into Google’s search policies, including concerns that some commercial content from news publishers may have been unfairly pushed down in search results.

Industry groups and publishers are watching the developments closely, as the Commission’s final decision could reshape how online ads are bought and sold across Europe. Google’s proposal marks the next step in a long running regulatory battle, and the months ahead will determine whether policy adjustments are enough or whether the company will face stronger measures.