Singapore: Singapore based technology company Sea Ltd has announced a new partnership with Google to develop artificial intelligence tools for e commerce and gaming platforms across Southeast Asia. Sea operates Shopee, one of the region’s largest online marketplaces, and Garena, a major digital gaming platform.
The collaboration aims to create smarter digital tools that can assist users while shopping online and improve productivity for game developers. One key idea under development is an AI powered shopping assistant for Shopee that can help users search for products, compare options and complete purchases more easily across platforms.
Sea’s gaming division Garena will also use Google’s AI technology to streamline game development and enhance player experiences. The tools are expected to help developers work faster while creating more engaging gameplay.
The partnership may also expand into Sea’s financial services ecosystem. Reports suggest the companies could explore AI driven payment solutions and digital financial services that make online transactions smoother and more secure.
The move comes at a time when competition is increasing in AI driven commerce. Technology companies around the world are racing to build systems capable of handling tasks such as managing purchases, customer service and digital workflows.
Shopee remains the leading e commerce platform in Southeast Asia, holding more than half of the regional market. Analysts say integrating advanced AI tools could strengthen its position and improve customer experience in fast growing digital markets.
The partnership builds on earlier collaborations between Google and Sea in Southeast Asia’s digital commerce space. By combining Google’s AI expertise with Sea’s large user base across shopping, gaming and financial services, the companies aim to accelerate innovation and expand digital access in the region.
Industry observers say AI powered shopping tools and smarter gaming systems could reshape how people interact with digital platforms, while also improving efficiency for businesses and developers.