San Francisco: OpenAI is preparing to introduce more advertising in ChatGPT, marking a major shift in how the popular artificial intelligence service will operate in the future. According to recent reports, the company plans to show ads to users on free and low cost plans, starting first in the United States.
The move is expected to affect millions of users who rely on ChatGPT without paying for higher tier subscriptions. Paid plans such as Plus, Pro, and enterprise versions are likely to remain free from advertisements.
The ads are expected to appear within the chat interface, most likely placed below responses and clearly marked as sponsored content. OpenAI has said that these advertisements will not influence the answers generated by the system and will remain separate from the main responses.
This decision comes as the company faces rising costs in running advanced AI systems. Maintaining and improving large language models requires significant computing power and infrastructure, which has increased as more users join the platform.
By introducing advertising, OpenAI aims to create a new source of revenue while continuing to offer free or affordable access to its services. The company believes this approach will help balance financial sustainability with accessibility for users around the world.
Reports also suggest that OpenAI is working with advertising partners to build a structured system for ad delivery. Businesses may be encouraged to invest significant amounts in campaigns, indicating that the company is building a strong advertising model rather than testing a small feature.
The move reflects a broader trend in the technology industry, where companies are exploring different ways to support expensive AI services. While some firms rely on subscriptions, others are now considering a mix of ads and paid plans.
However, the decision has raised concerns among some experts who worry that advertising could affect user trust. OpenAI has responded by saying that it is committed to keeping its responses neutral and protecting user privacy.
As the rollout begins, users on free and low cost plans may soon notice changes in how ChatGPT presents information. The development signals a new phase for AI platforms, where advertising could become a key part of keeping services widely available.