Leeds: An advertisement starring late Australian cricketer Shane Warne was shown during the three-Test series between England and New Zealand, shocking many of the legend's legion of fans, with many of them terming it "distasteful".

Warne had passed away on March 4 in Thailand, where he was vacationing, following a suspected heart attack and his fans are nonplussed with the fact that his advertisements continue to be shown nearly four months after his demise.

A report in mirror.co.uk on Saturday said that the advertisement featuring Warne continues to be used during the Headingley Test. 

"...they have also continued to use Warne, who was 52 when he died, in an advert for Advanced Hair Studio. The Aussie icon had never hidden his association with the company, but TV bosses have been slammed by viewers for their apparent ignorance," the report said.

Several fans have reportedly expressed anger over the advertisement, questioning whether it was appropriate to show it during the Test match. "Do you really think it's appropriate to show adverts during the test match which feature the late Shane Warne? Bit distasteful in my eyes..." the report said quoting the tweet from a fan.

Another fan was quoted as saying, "Seeing that advanced hair studio advert with Shane Warne in doesn't sit right with me."