Tesla after its initial reveal in 2019, its founder, Elon Musk, introduced the Cybertruck, showcasing its unique features, including "armor glass" windows that were intended to be unbreakable but had an unexpected mishap during the presentation. However, since then, the company has faced several delays in production timing. Last year, Musk attributed these delays to component shortages, pushing the Cybertruck's launch into 2023.
During a shareholder meeting in May, Musk expressed Tesla's ambition to produce around a quarter-million Cybertrucks annually, contingent on the level of demand in the market.
With the impending launch of the Cybertruck, Tesla is set to enter one of the most lucrative segments of the U.S. market - electric pickup trucks. It will face competition from other automakers like Ford Motor and Rivian Automotive, both of which have already introduced their electric pickup models, albeit in limited numbers.
As reported by Reuters last year, Tesla aims to commence mass production of the Cybertruck by the end of 2023, marking a significant milestone for the company's expansion into the electric pickup truck market.