Elon Musk's acquisition of Twitter (referred to as "X") for $44 billion in the previous year has plunged the platform into a severe financial crisis. This unprecedented move by Musk has raised concerns about the potential of bankruptcy, placing Twitter in uncharted territory.

Amidst Musk's ambitious plans for Twitter's future, a significant revelation surfaces—around 90% of Twitter's revenue hinges on advertising. This overreliance on a single revenue stream becomes a critical factor in the financial turbulence the platform is experiencing. The dominance of ad revenue has made Twitter exceptionally vulnerable to market fluctuations and, in this case, a consequential advertiser boycott.

Advertiser Exodus and Musk's Unconventional Stance:
The financial challenges intensify as major advertisers, including Disney, Apple, and the recent exit of Walmart, withdraw their advertisements from Twitter. This mass exodus, combined with Musk's unconventional and confrontational approach toward advertisers and public figures, further complicates the platform's efforts to restore advertising revenue and rebuild relationships.

Musk's recent profane outburst, directing advertisers who left Twitter to "Go [expletive] yourself," adds a layer of complexity to the already strained advertiser-platform dynamics. The public and personal attacks on advertisers could potentially deter future partnerships, impacting the platform's ability to regain lost ground.

Exploration of Diversification and Immediate Challenges:
In response to the ad revenue crisis, Musk explores alternative revenue streams, launching new services such as audio and video calls. However, the challenge of swiftly replacing the substantial income lost from advertising remains daunting. As the platform grapples with significant outlays, including staffing costs and servicing loans, the urgency to find alternative financial arrangements or potential investments from Musk becomes paramount.

The immediate challenge for Twitter lies in navigating through the multifaceted landscape of financial turmoil, advertiser boycotts, and the uncertain future under Musk's leadership. The complexity of the situation requires strategic decision-making to secure Twitter's financial viability and Musk's standing in the business realm.

Twitter finds itself at a crossroads, grappling with unprecedented financial strains and a shifting advertiser landscape under Elon Musk's ownership. The journey ahead involves not only addressing the immediate financial challenges but also navigating the intricacies of advertiser relationships and rebuilding trust. The decisions made in the coming days will shape the future of Twitter and Elon Musk's venture into the social media landscape.
-based on a BBC article