New York: Social media and streaming platforms are taking new steps to reduce the spread of low quality content created by artificial intelligence, often called AI slop. This content includes fake images, videos, music and posts that are made quickly by machines and shared in large numbers.
Pinterest has introduced a new tool that allows users to reduce how much AI generated content they see. The control works in areas such as art, fashion and home decoration. Users can adjust their feed to show more human made content instead of machine created posts.
TikTok is also testing similar options. The company is trying out settings that let users control how much AI made video appears in their For You feed. The feature is still being rolled out and is not available to everyone yet.
Music streaming service Deezer has taken a stronger stand. It now labels songs that are created by artificial intelligence. The company has also started blocking some AI generated tracks from its recommendation system. Deezer says this move is meant to protect real artists and be honest with listeners about what they are hearing.
Experts say avoiding AI content completely is almost impossible because it is now everywhere online. Many users find it hard to tell the difference between real and machine made posts, especially when the content looks realistic.
At the same time, some new platforms are being created as AI free spaces. These sites promise to host only human made art, photos and music. They are attracting users who feel tired of seeing machine created material in their feeds.
Technology companies say they are trying to balance innovation with trust.
While AI tools help produce content quickly, they also risk filling the internet with low quality material. The new controls are meant to give users more power over what they see and hear.
The rise of AI slop has become one of the biggest challenges for digital platforms. How companies manage this problem may shape the future of online content and the role of human creators.