Instagram head Adam Mosseri emphasizes the distinctions between Threads and Twitter, highlighting their differences despite some similarities. Unlike its rival, Threads deliberately avoids extensive news coverage and political discussions. Mosseri, in a discussion with journalist Alex Heath from The Verge, clarified that Meta's intention with Threads is not to serve as a replacement for Twitter. Instead, the focus is on establishing a public space within Instagram specifically tailored for communities that have not fully embraced Twitter. Mosseri further stated that Threads caters to individuals seeking a more positive and less confrontational environment for conversations, albeit not encompassing all aspects of Twitter.

Within a few days of its release, Threads garnered an impressive user base of over 78 million. Although a significant portion of this growth can be attributed to the network effects resulting from its association with Instagram, the achievement remains noteworthy. While this figure is less than 20 percent of Twitter's user count, it is becoming increasingly apparent that Threads is carving out its own distinct identity, and even if it were to amass a comparable number of users, it would not directly compete with Twitter.

In a post, Mosseri clarified that while politics and hard news may inevitably appear on Threads, Meta does not actively promote or encourage these topics. Mosseri acknowledged that political discourse and news play a role on Instagram to some extent as well. However, he expressed reservations about prioritizing these areas due to the potential drawbacks, such as increased scrutiny, negativity, and risks to integrity. Instead, Mosseri hinted at Threads potentially focusing on a diverse range of subjects, including sports, music, fashion, beauty, entertainment, and more.

Following its acquisition by Elon Musk, a considerable number of users have been actively seeking an alternative platform. Since assuming control, Musk has implemented several changes that appear counter-intuitive to many, such as the introduction of a paid verification system and limitations on the accessibility of tweets.

Despite initially holding promise, Threads may not serve as the sought-after new home for many of those users. However, this doesn't mean that there is a lack of alternative options available. BlueSky remains accessible, and numerous Mastodon instances continue to thrive with active communities.