In a period of significant turmoil in American politics, Kamala Harris is experiencing a notably smooth period, which Tony Fabrizio, Donald Trump's campaign pollster, refers to as a "Harris Honeymoon." This term describes a phase where positive media coverage and favorable energy have provided Harris with a surge in momentum. However, honeymoons inevitably end, and the relationship between Harris and the American electorate will eventually face the usual challenges. Currently, Harris and the Democrats are enjoying a rare sense of hope, though Republicans have quickly adjusted to Biden's historic announcement and are now targeting Harris with renewed vigor.
Republicans are focusing their attacks on three main areas. First, they label Harris as a radical leftist, citing her 2020 presidential campaign positions such as endorsing a government-run health system, supporting police reform, and advocating for the decriminalization of undocumented entry into the U.S. These stances are now being used against her, with advertisements and videos highlighting her past positions. Despite this, Democratic strategist Matt Bennett argues that while Harris's policy positions have evolved, her core principles remain unchanged. To win over independent and undecided voters, Harris must convincingly communicate this evolution.
Second, Harris is being tied to Biden's record, which includes unpopular immigration policies and perceived economic issues despite improving inflation and growth. As vice president, Harris is linked to the administration's successes and failures. Republicans are emphasizing her role as the administration's "border czar," a term often used by the media, to blame her for immigration challenges. Taylor Budowich from Trump's political action committee has announced significant upcoming advertisements targeting Harris. Bennett suggests that Harris can mitigate this by framing the election as a choice about the future rather than the past, contrasting her vision with Trump's focus on past grievances.
Lastly, Harris's history as a prosecutor is under scrutiny. In her presidential campaign, she emphasized her experience as California's attorney general to assert her competence in handling figures like Trump. However, Trump's campaign is preparing to undermine this strength, a tactic known as "Swift-boating," by criticizing her for being both too tough on certain demographics and too lenient in other instances. Democratic consultant Craig Varoga believes the party has learned from past mistakes and that Harris will be prepared for such attacks.
Fabrizio's memo states that Harris cannot change her past actions and positions, predicting that voters will soon see her as Biden's co-pilot with a liberal record. The Republican strategy will include an intense advertising campaign, public statements, and rally speeches. Meanwhile, Harris's campaign will strive to shape public perception by defining her policies and principles. A significant factor will be her choice of vice-presidential running mate, which will signal her intended governing approach. This choice could either reinforce or counter the Republican portrayal of her as a leftist candidate.
In the coming weeks, the battle to define Harris will be crucial. Her ability to present herself effectively to the electorate will play a significant role in shaping public opinion and determining the election's outcome. Whether this phase ends in disappointment for Democrats or secures a lasting success will hinge on these efforts.