Berlin: Rumble Inc has made an offer to acquire German artificial intelligence infrastructure company Northern Data AG in a deal that could reshape both firms’ futures in the fast-growing AI cloud market.

The proposal, announced on Monday, comes as Rumble plans to exchange its class A shares for those of Northern Data in a voluntary public offer. The move will allow Rumble to take control of Northern Data’s powerful network of data centers and high-performance computing systems, which include more than 22,000 Nvidia graphics processing units.

Rumble said the acquisition would strengthen its position in cloud and AI services and reduce its reliance on major technology companies. The company described the deal as part of its vision to build a “freedom-first” technology platform that can independently manage data, content, and AI operations.

Northern Data, which has been shifting away from cryptocurrency mining, recently sold its mining business to focus entirely on data and AI infrastructure. Its large shareholder group, including Tether Holdings Ltd, has already agreed to support the acquisition, representing nearly three-quarters of the company’s shares.

The deal, valued at around 1.17 billion dollars, will be carried out entirely through share exchange, with Northern Data shareholders receiving about two Rumble shares for each of theirs. There is no minimum acceptance level required for the offer, and both companies expect to complete the process by the middle of 2026, pending regulatory approval.

Industry analysts say the acquisition could make Rumble a stronger competitor in the growing AI and cloud computing sectors but warn that it carries significant risks. Rumble will need to manage the complex integration of a European infrastructure firm and a North American digital media company while maintaining profitability in a competitive market.

For Northern Data, the buyout provides stability after a period of change, including the withdrawal of its 2025 forecast due to uncertainty in GPU pricing and broader market conditions. The company’s pivot toward high-performance computing and cloud operations aligns with Rumble’s long-term goals.

If completed, the acquisition will mark one of the most ambitious moves by Rumble to expand beyond its video platform roots and into the infrastructure that powers the next wave of artificial intelligence technology.