Vatican City: The Holy See is preparing to bring Vatican messages and images directly to busy public spaces in Italy through a new digital media initiative that will begin later this month. The Dicastery for Communication announced that official Vatican content will now be shown daily on giant digital screens in major locations across Rome and Milan in collaboration with the Italian digital platform Selfiestreet.
The project is scheduled to officially begin on May 17 and is being seen as a major step in the Vatican’s efforts to connect with people through modern communication methods. The initiative will feature a daily stream of official photographs, short videos, multimedia presentations, and special broadcasts related to the life and mission of the Catholic Church.
According to Vatican News, the digital displays will present content connected to the activities of the Holy Father, important Church events, liturgical celebrations, messages of peace, and moments from Vatican life. The screens are located in highly visible areas where thousands of people pass each day, allowing both residents and tourists to encounter Vatican content during their ordinary routines.
Church officials said the initiative reflects the growing importance of digital communication in modern society. The Vatican has increasingly expanded its presence across television, radio, websites, social media, and digital platforms in recent years in order to reach younger generations and people who may not regularly follow traditional Church media.
The collaboration with Selfiestreet is expected to give the Holy See a stronger public presence beyond Vatican territory. By using giant outdoor screens placed in busy urban centers, the Vatican hopes to communicate messages of faith, hope, solidarity, and human dignity to a much wider audience.
The new program also continues earlier efforts made during the 2025 Christmas season. During that period, selected images of Pope Leo XIV and Christmas themed messages were displayed on large digital screens near Saint Peter’s Basilica. The campaign received positive attention from pilgrims and visitors who gathered in Rome during the Jubilee celebrations and Christmas events.
Officials involved in the initiative believe public digital spaces can become powerful tools for sharing uplifting messages in cities often dominated by commercial advertising. Instead of promoting products or entertainment alone, the screens will also carry moments of prayer, reflection, and important messages from the Church.
The Vatican has not yet released full details about the exact schedule of the broadcasts, but sources say the programming will include both regular daily content and special live transmissions connected to important Vatican ceremonies and papal events.
The project is also expected to grow beyond Rome and Milan in the coming months. The Dicastery for Communication confirmed that additional screens in other Italian cities may gradually join the network, extending the reach of Vatican media across the country.
Communication experts say the initiative represents another sign of how religious institutions are adapting to the realities of the digital age. With people spending more time in public spaces surrounded by screens and visual media, the Church is seeking new ways to remain present in everyday life and public conversation.
The Vatican’s latest move highlights its ongoing effort to combine tradition with innovation while continuing its mission of evangelization in a rapidly changing world.