Maju Kuruvilla, the former CEO of one-click checkout startup Bolt, has resurfaced in the e-commerce landscape with his new AI-driven venture, Spangle AI. The Seattle-based startup aims to revolutionize online shopping by personalizing the "check-in" experience, ensuring that shoppers seamlessly find what they were initially interested in after clicking on an ad.

Unlike traditional landing pages, which often redirect users to irrelevant products, Spangle AI leverages artificial intelligence to create custom landing pages tailored to shoppers’ specific searches and interactions. The startup’s proprietary AI model, ProductGPT, analyzes user behavior to deliver more relevant shopping experiences, ultimately boosting conversion rates for retailers.

Spangle AI has already secured $6 million in seed funding from Seattle’s Madrona Ventures and Silicon Valley-based Streamlined Ventures. The company is now focused on scaling its operations and proving its technology’s effectiveness, after early trials reported a 51% increase in conversion rates.

Kuruvilla, a former Amazon VP who led Bolt following co-founder Ryan Breslow’s departure in 2022, is now channeling his passion for e-commerce into Spangle AI. His goal is to bridge the gap between hyper-targeted advertising and impersonal online shopping experiences, offering brands a more intuitive and engaging customer journey.

The startup joins a growing sector of AI-powered e-commerce solutions, competing with companies like Vancouver-based Unbounce and Dubai’s Qeen.AI, which are also focused on optimizing online shopping.

Kuruvilla co-founded Spangle with CTO Fei Wang, a former Saks OFF 5th CTO and Amazon veteran, alongside COO Karen Moon, an experienced consumer startup investor and former CEO of Trendalytics.

As online shopping continues to evolve, Spangle AI is betting on the power of AI to redefine retail personalization, making digital storefronts as seamless and engaging as social media platforms.