London: The global alcohol industry, encompassing major players such as Heineken, Belgium’s Brewers, and Mexico’s tequila producers, has escalated efforts to counter the World Health Organization’s (WHO) strict warnings on the health risks associated with alcohol consumption. Letters and emails obtained by Reuters reveal a coordinated lobbying campaign aimed at influencing governments to resist stronger public health measures proposed by the UN health agency.
The WHO has long maintained that no level of alcohol consumption is risk-free, linking even moderate drinking to elevated risks of cancers and other serious health conditions. However, the alcohol industry disputes this, asserting that moderate drinking carries minimal health risks. This fundamental disagreement has prompted the sector to intensify lobbying, particularly as health-conscious consumers and declining sales have put pressure on profits.
The clash has significantly impacted a United Nations-backed health agreement, due for adoption on September 25, which aims to address non-communicable diseases linked to lifestyle factors, including alcohol. Initial drafts included proposals for higher alcohol taxes and stricter advertising restrictions. Following intense industry lobbying, including direct communication from Mexico’s National Chamber of the Tequila Industry (CNIT) and Belgium’s Brewers to their respective governments, several of these measures were watered down or removed in the September draft.
The International Alliance for Responsible Drinking (IARD), representing leading brewers and spirit makers, has expanded its influence by increasing funding and participating actively in alcohol-related scientific debates. Julian Braithwaite, CEO of IARD, emphasized that the organization seeks to “take back control of the alcohol debate,” signaling a strategic push to shape the narrative around consumption risks.
WHO officials and public health advocates, however, remain steadfast. Dag Rekve, WHO technical policy officer, reaffirmed that population-level evidence clearly demonstrates the consistent health harms of alcohol consumption. Critics warn that corporate lobbying is undermining public health initiatives and may have long-term consequences for global health policy.
The unfolding confrontation highlights the tension between economic interests and public health priorities, underscoring the challenges faced by international agencies in enforcing science-based health policies against well-funded industry opposition.