Beijing: Apple CEO Tim Cook met with China’s Industry Minister Li Lecheng on Wednesday in Beijing, signaling the company’s continued confidence in the Chinese market despite rising global trade tensions. The meeting focused on Apple’s long-term investment plans in China, including support for local suppliers and expansion of research and development initiatives. Officials described the discussions as “constructive,” highlighting Apple’s dedication to strengthening its partnership with the Chinese government and technology ecosystem.
The meeting comes at a delicate time for U.S. businesses operating in China. Amid ongoing trade frictions and policy pressures from Washington to shift manufacturing domestically, Apple has sought a careful balance. While the company has committed billions to U.S.-based manufacturing projects, it continues to view China as a critical hub for its global supply chain. Minister Li emphasized the importance of foreign investments in sustaining technological innovation and fostering economic growth, noting that Apple’s operations contribute to both employment and advanced manufacturing in China.
Apple’s presence in China extends beyond production. During the visit, Cook reviewed initiatives including the company’s 720 million yuan clean energy fund and engagement with Chinese technology developers. Long-standing suppliers such as Lens Technology, which manufactures glass components for iPhones and Apple Watches, were discussed as part of Apple’s strategy to strengthen local partnerships. These moves are aimed at both supporting domestic suppliers and ensuring a resilient supply chain amid global uncertainties.
Despite a broader slowdown in China’s smartphone market, Apple has managed modest growth in recent quarters, particularly driven by the iPhone 17 series. Analysts note that the company remains the only major foreign brand to see shipment growth in China, reflecting strong brand loyalty and sustained consumer demand. Cook also met with local game developers and design innovators, highlighting Apple’s interest in nurturing China’s creative and technology sectors.
The dialogue between Cook and China’s Industry Minister underscores the delicate balancing act multinational corporations must navigate in an era of geopolitical friction. By reaffirming its commitment to China while maintaining investments in the United States, Apple aims to safeguard its global operations, secure supply chains, and continue its growth trajectory in one of the world’s most important consumer markets.