Brussels: European broadcasters have called on the European Union to ensure that its upcoming Digital Fairness Act mainly targets large technology companies rather than traditional media organisations.
In a joint appeal to the European Commission, media groups said they are concerned that applying the same rules to broadcasters and global tech platforms could harm the media sector. They warned that broadcasters already operate under strict regulations, unlike many large digital platforms.
The proposed law is expected to address issues such as deceptive online design, addictive features and unfair digital practices. However, broadcasters say some of the tools that could be restricted, including content recommendations and automated playback, are important for reaching audiences and maintaining revenue.
They argue that a uniform approach could weaken European media companies and reduce diversity in the sector. According to them, global platforms such as Google, Apple and Amazon have far greater influence over digital markets and should face stricter obligations.
The broadcasters are instead asking for a risk based system that takes into account the size and influence of companies. They also want regulators to recognise the existing rules that already apply to television and radio organisations.
The Digital Fairness Act is part of a broader effort by the European Union to strengthen consumer protection in digital markets. The law is still being prepared, and discussions are expected to continue as different industries push for their interests.
The European Commission has not yet responded publicly to the concerns raised by broadcasters. The final shape of the law will be important in determining how both media companies and technology giants operate across Europe in the coming years.