Tata's Super App "TataNue", launched on 7th April, offering a one-stop destination for all online services of the Tata group. The consolidated platform will host a variety of products and services across e-commerce, financial services, fashion, lifestyle and others.
Tata Neu, a unified platform that will connect multiple brands across the Tata universe of products and services. According to the company, this super app will offer everything from electronics, finance solutions, grocery, flights, holidays, and more such services. Each brand on Tata Neu will be connected by a common reward called NeuCoins, which can be earned and redeemed across all Tata brands and at physical stores
The company said that users can make payments across multiple Tata brands by using NeuCoins, UPI, cards, and other modes. Additionally, you can send money to friends and family using Tata Pay UPI.
Designed to be a super-app, Tata Neu offers everything from your daily grocery to latest gadgets, flight bookings, and holidays. It also provides offers from various brands such as AirAsia India, BigBasket, Croma, IHCL, Westside, and more. With Tata Neu, consumers can make payments across multiple Tata brand apps, websites, and in-store using NeuCoins, cards, UPI, EMI, and more.
The app also offers personal loans, short-term credit, and insurance, along with bill payments. A user can track and conveniently pay electricity, mobile, DTH, broadband bills, recharges, and more, all in one go. With a black default background and individual icons in the app, the design is striking and on a par with major apps. A user can read all about the latest trends in fashion, technology, travel, and food in the app's premium-looking digital magazine.
Multiple conglomerates are gearing up to develop super apps for their businesses to keep customers within their digital premises to cross-sell products across categories and get a maximum share of their wallets. Reliance’s Jio, Amazon and Facebook have been building their super apps for the past few years.
- ET / business insider/ business-standard